Search Engine Optimization (SEO) in Playa del Carmen
Publishing a website today is the equivalent of opening a store in the middle of the jungle. If you want potential clients to reach you, you must first build the roads, then make sure they know about you and then bring them to you via the roads you built. We specialize in building those roads for you, so you can focus on providing quality products and services to your clients. We have many years of experience performing SEO in Playa del Carmen, Cancun, and the Riviera Maya. We know what customers are searching for when they find your competitors, and we can apply that knowledge to give your business the online boost it needs.
How do we optimize websites for search engines?
Search engines use a variety of algorithms and variables to rank the quality of your pages versus that of the other pages that compete with yours for a certain position in the search results. As certified Google© partners, we have the experience and know-how to improve the quality of your pages, making them more attractive to search engines and exponentially increasing your online visibility.
SEO vs. Paid advertising
Many popular online apps and platforms such as Facebook, Twitter, Instagram and Google offer everyone the option to pay for advertising space. These platforms let advertisers pinpoint their target demographics in a way that was unthinkable just 10 years ago. This tremendously increases the effectiveness of online ads when compared to other media for advertising, making facebook and google ads a very attractive option. However, the visits that come from these ads, are fleeting. The day you stop paying for advertising, you stop receiving those visits, and at the end of your campaign, your content and the quality of your pages have not improved at all.
That’s where search engine optimization comes in. SEO produces long-term results by directly impacting the way that search engines rate your content. In the long run, any money spent on short-term results would be better invested in long-term ones.
As usual, the ideal strategy involves both options, so you can get immediate results while investing on long-term improvements aimed at eliminating the need to pay for advertising every week.
At Web Design Playa, we can help you boost your visits exponentially by implementing a custom action plan designed to fit your needs.